Communications
Across
the Church
The May 1998 Survey
The Presbyterian Panel consists of three nationally-representative
samples of groups affiliated with the Presbyterian Church (U.S.A.):
members, elders (lay leaders), and ordained ministers (for analysis,
split into two groups based on current call: pastors, serving in a
congregation, and specialized clergy, serving elsewhere). New samples
are drawn every three years. These pages summarize major findings
from the seventh survey completed by the 1997-1999 Panel.
What
Presbyterians Want
to Know about the Church
The National Church
A majority of panelists want to obtain "information
about the General Assembly," including 22% of members, 29%
of elders, 69% of pastors, and 67% of specialized clergy who definitely
want such information.
Around one-third of clergy and one in ten members and elders definitely
want to obtain "information about the General Assembly Council."
Even fewer panelists (members, 4%; pastors, 19%) definitely want
"information about divisions, boards, and committees of the
national church."
Most panelists want to obtain information about "resources
available from the national church," including 19% of elders
and 48% of pastors who definitely want such information.
Individuals and Congregations
Three-fourths of clergy, but only one in five members and
elders, definitely or probably want information on "deaths,
retirements, and new positions of ministers of the Word and Sacrament."
Majorities of panelists (71% of members; 84% of pastors) definitely
or probably want information on "Presbyterians who are in the
news."
About as many members and elders want as do not want "opinions
from church members." Pastors are a bit more interested--17%
definitely and 45% probably want members' opinions. Among all samples
there is more interest in "opinion pieces, . . . columns and
editorials, from church leaders."
Most panelists are interested in obtaining news about Presbyterian
congregations, including 16% of elders and 38% of pastors who definitely
want such information. A similar level of interest is expressed
for "news about Presbyterian and other Christian mission around
the world."
Faith and Theology
Interest is relatively high in "information about
Presbyterian beliefs." From 29% (members) to 40% (pastors)
definitely want to obtain such information; most of the rest (50%
of members, 44% of pastors) probably want to obtain it.
Interest is high in obtaining "articles on spirituality/growth
in faith." 30% of members and 60% of pastors definitely want
to obtain this type of information, and almost all others probably
want to obtain it (e.g., 50% of members, 33% of pastors).

Preferred
Communications Media
Print Publications
To obtain information about the church, panelists in every
sample express the most support for print media. Large majorities
in every sample, ranging from 68% of members to 84% of pastors,
are either very interested or interested in obtaining church information
"through general-interest publications."
Majorities ranging from 53% (members) to 74% (pastors) are interested/very
interested in obtaining church information via "one or more
special-interest publications."
Audio and Video
Around one in five (members, elders, specialized clergy) and one
in four (pastors) have some interest in obtaining church information
"through audiotapes." Interest is higher for videotapes--29%
of members and 56% of pastors express some interest in obtaining
church information through this medium.
Few pastors (20%) and specialized clergy (17%) and even fewer members
(7%) and elders (6%) have an interest in obtaining church information
"via interactive teleconference."
Around one in ten members and elders, one in six specialized clergy,
and one in three pastors are interested/very interested in obtaining
church news "by telephone from a general information source,
such as PresbyTel."

Members and elders would be most likely "to listen to or
watch" the following types of PCUSA-produced programming (combined
very likely and likely responses in parentheses):
"entertainment program emphasizing faith and family values"
(members, 68%; elders, 65%)
"documentaries about social issues and concerns" (members,
65%; elders, 67%)
"family-focused programs" (both 59%)
"programs on spirituality" (members, 57%; elders, 56%)
"news programs of Christians around the world" (members,
52%; elders, 51%).
Computers and the Internet
Majorities of all panelists believe it to be very important or important
for the PCUSA to provide an Internet web site. Similar percentages
also believe the denomination should support a "computer-based
. . . conferencing system," such as PresbyNet.
A third of members, four in ten elders, six in ten specialized
clergy, and seven in ten pastors are very interested or interested
in obtaining church information via the Internet. These percentages
are particularly impressive when we note that only 17% of members,
25% of elders, 56% of specialized clergy, and 64% of pastors currently
use a computer "to access information . . . from PresbyNet
or the Internet."
Among the subset of panelists who currently use PresbyNet or access
the Internet:
22% of members, 30% of elders, 42% of specialized clergy, and 48%
of pastors are very interested or generally interested in "regularly-scheduled
live 'chat rooms'" involving PCUSA leaders.
40% of members, 49% of elders, 69% of pastors, and 70% of specialized
clergy are very interested or generally interested in receiving
denominational periodicals (e.g., Monday Morning, Presbyterians
Today) via on-line distribution.
Using
and Evaluating Presbyterian Media
Use of Official PCUSA Media
Of official PCUSA media, only Presbyterians Today
is familiar to a majority of members. Two-thirds of members express
some familiarity with this magazine, including 11% who read it often
and 22% who read it occasionally. Nine in ten elders report some
familiarity with Presbyterians Today, including 25% who
read it often, and 32% who read it occasionally.
Almost all pastors are familiar with the various official PCUSA
media listed on the survey. The greatest familiarity is reported
for New Briefs, which 68% of pastors (and 38% of specialized
clergy) read often. A majority of pastors, 57%, also often read
Presbyterians Today.
The new occasional periodical, Presbyterians--Being Faithful
to Jesus Christ, is one of the less familiar official print
publications. Majorities of members (64%) and elders (53%) are not
familiar with it. About one-half of pastors report reading it either
often (27%) or occasionally (26%), but 17% of pastors are not familiar
with it.
Majorities of members (64%) and elders (55%) are not familiar with
PresbyTel, the PCUSA's "1-800" toll- free information
phone line. Only 4% of members and 7% of elders report contacting
PresbyTel in the last year. By contrast, only 5% of pastors are
not familiar with PresbyTel, and a majority (54%) have used the
service in the last year, including 4% who have used it often and
17% who have used it occasionally.
Around a quarter of pastors and specialized clergy use PresbyNet
with some regularity, including 15% and 14%, respectively, who report
using it often. Majorities of members and elders are not familiar
with PresbyNet.
Around one in ten members and elders and four in ten pastors and
specialized clergy report accessing the PCUSA's World Wide Web site
at least occasionally in the last year. Overall, a majority of pastors,
and 48% of specialized clergy, report accessing the site at least
once. A majority of members (59%) and 49% of elders are not aware
that the denomination has a web site.
Use of Presbyterian-Oriented Media
Around a quarter of members and four in ten elders read The Layman
at least occasionally, although 44% and 27%, respectively, are not
familiar with this periodical. Around a half of pastors read The
Layman either often (27%) or occasionally> (26%), and less than
0.5% are not familiar with it.
Most members (52%) and many elders (36%) are not familiar with
Presbyterian Outlook, although 4% and 8%, respectively, read it
often, and 9% and 18%, occasionally. Only 1% of pastors are not
familiar with Outlook; 54% read it often and 21%, occasionally.
A majority of specialized clergy read it either often (38%) or occasionally
(24%).
Majorities of members and elders are not familiar with these broadcast
endeavors: "The Protestant Hour" radio program, "Passages"
radio series, and the "Odyssey" religion cable network.
Most pastors and specialized clergy are familiar with these communications
tools, but only around one in ten (or less) listen to or watch them
either often or occasionally.
Panelists were asked to list the "three most valuable sources
of information about the Presbyterian Church (U.S.A.)." Among
pastors, 50% rated Presbyterians Today as one of the most valuable,
45% rated Presbyterian Outlook as one of the most valuable, 42%
rated Presbyterians Today as one of the most valuable, and 21% rated
Monday Morning as one of the most valuable.

Other
Communication Issues
Media Ads and Notices
Very few members or elders (around 5% of each group) are at all
familiar with the PCUSA's "National Cooperative Media Campaign"
(Stop in and Find Out). Few clergy indicate any awareness: 48% of
pastors and 63% of specialized clergy responded not at all familiar
when asked about this campaign, and another 14% and 20%, respectively,
responded don't know.
A majority of pastors would be interested in "PC(USA)-produced
print, TV, or radio advertisements that your church could purchase
for a nominal amount and then pay to use" in local media (21%
are very interested and 31% are generally interested). Among elders,
6% are very interested and 15%, generally interested.
Teleconferences
Panelists show modest interest in future teleconferences that permit
"participants, watching from downlink sites around the country,
. . . to ask questions of church leaders." The combined very
interested and interested responses range from 13% among members
to 25% among pastors.
Were they to participate in a future teleconference, more panelists
would want to do so "by home computer or video device,"
which permits participation from almost any location, than "by
satellite or video conferences, which requires [travel] to a special
site." Among pastors, 8% prefer the satellite method, while
39% prefer home computer. Another 36% have no preference, and 18%
don't know.
Contacting Louisville
Most pastors (80%) and specialized clergy (60%) report at least
one occasion when they tried "to get in touch with a national
church office or staff member in Louisville." Relatively fewer
members (8%) and elders (17%) report such contact. Most panelists
who tried to contact national church offices did so only a few times.
Of panelists who attempted to contact staff in Louisville, more
than one-half of members and more than four in ten in the other
samples are very satisfied with their experience(s). Overall, only
around one in ten panelists express dissatisfaction with their contacts.
Among the minority of panelists who reported an unsatisfactory
experience while attempting to reach a national church office, the
most common complaints centered on inability to make an appropriate
contact. Among pastors, for example, 29% were unhappy that they
reached voice mail, 28% had calls that were not returned, and 19%
were not able to reach (or had difficulty reaching) the appropriate
person.
Survey
Information
| |
Members |
Elders |
Ordained Ministers* |
| Number of surveys mailed |
1263 |
1269 |
1808 |
| Number returned |
605 |
680 |
1170 |
| Response rate |
48% |
54% |
65% |
* Of the 1,170 returned surveys, 780 were from pastors and 390
were from specialized clergy.
This survey was initially mailed in May 1998, and returns were accepted
until August 1998. Results are subject to sampling and other errors.
Small differences should be interpreted cautiously. As a general
rule, differences of less than 6% between samples are not statistically
meaningful.
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